Public Diplomacy (“Hasbara”)
The problem with going negative by David Bernstein, Jerusalem Post, March 21, 2012
Truly proactive PR can’t just be about ‘peace’ by Evelyn Gordon, Jerusalem Post, February 22, 2012
Israel committing no crime: Israel advocates need not avoid issue of our control of Judea and Samaria by David Ha’ivri, Ynetnews.com, January 10, 2012
The Narrative of Perpetual Palestinian Victimhood by Shelby Steele, Stonegate Institute, November 14, 2011
Israel’s Losing Diplomatic Strategy: Play Only Defense by Abraham Katsman, American Thinker, May 15, 2011
The challenge of public diplomacy vis-à-vis the delegitimisation of Israel, Melanie Phillips’s Address to Ariel Conference on Law and Mass Media, December 30, 2010
Jewish malware by Charles Jacobs, Jerusalem Post, December 21, 2010
Israel’s PR War Needs Stuxnet by Phyllis Chesler, Israel National News, December 13, 2010
The Delegitimization Dance by Julie Wiener, The New York Jewish Week, November 20, 2010
Tony Blair welcomes re-start of direct peace talks during Herzliya speech, August 24, 2010
The war on de-legitimization by Gerald M. Steinberg, Ynetnews.com, August 12, 2010
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Israel’s Minister of Public Diplomacy in a |
We need another army by Eitan Haber, Ynetnews.com, August 10, 2010 ["IDF isn’t enough in face of global de-legitimization campaign faced by Israel"]
Israel, get professionals! By Ronn Torossian, Ynetnews.com, July 22, 2010
The word according to Frank [an interview with Frank Luntz] by David Horowitz, Jerusalem Post, July 16, 2010
Israel Through European Eyes by Yoram Hazony, Jerusalem Letters, July 14, 2010
As Israel’s image sinks, whither Israeli PR? by Leslie Susser , JTA, July 6, 2010
Israel’s “Lousy PR”, JINSA Report #1002, Jewish Institute for National Security Affairs, June 30, 2010
How Free Explains Israel’s Flotilla FAIL by Amir Mizroch, Wired, June 2, 2010
The Problem with Playing Defense by Noah Pollak, Commentary, June 3, 2010
Behind Brand Israel: Israel’s recent propaganda efforts by Ben White [A compilation and critique from "the other side"], The Electronic Intifada, February 23, 2010
Positive Views of Israel, Brought to You by Israelis by Ethan Bronner, New York Times, February 17, 2010
Israel and the Tylenol Scare of ’82 by David Sable, The Jewish Week, January 26, 2010
Most Israeli diplomats know nothing about Jews or Zionism by Israel Harel, Haaretz, January 10, 2010
Israel’s PR Problem by Michael Hirsch, Newsweek, January 5, 2010
The “Soft Warfare” against Israel: Motives and Solution Levers [PDF], by Shmuel Bachar, Shmuel Bar and Rachel Machtiger, January 2010 [A Working Paper in Preparation for the Herzliya Conference 2010]
Winning the Battle of the Narrative [PDF], by Vera Michlin, January 2010 [A Working Paper in Preparation for the Herzliya Conference 2010, reporting on a debate among representatives of Israeli government and NGOs regarding the scope of Israel's image challenge and the best ways to address it.]
Hubs of delegitimization by Amir Mizroch, Jerusalem Post, December 24, 2009
Israel claims success in the PR war by Anshel Pfeffer, The Jewish Chronicle Online, December 31, 2008
Other Resources
- “Brand Israel” research project
- “America 2020″ research project from The Israel Project [excerpts & critique]